At our largest, we had a team of 10 people working out of 3 offices.
From outside looking it, we looked successful but on the inside, I was struggling to pay people and make the numbers work.
I ended up getting credit cards to pay employees… got loans to pay employees… went into crazy debt… and eventually had to lay off my team and start over (you know the story).
It’s all good because starting over allowed me to figure out a new way to build my team… and I call it the Avengers Agency Model.
Here’s how it works.
Traditionally, smaller agencies are known to be quick and nimble. They can get work done fast and often times they’re pretty affordable. The only problem is, they tend to have limited capabilities.
Larger agencies, on the other hand, are much slower and they’re pretty expensive. But, they tend to have a larger team with tons of expertise… which means they can take on larger projects.
But what if there was a way to stay small and nimble while also building your team so you can close larger projects?
That’s where Avengers Agency Model (AAM) comes in.
It’s simple. You ditch the titles and hierarchy and instead of hiring employees (W2s), you partner with other freelancers (1099s) to build out your services. This way, you get the flexibility of being a small agency with the expertise and capabilities of a larger agency.
For example, our web development agency charges $15k minimum and has a 10 step process for completing projects.
3. Sketch & Wireframe
4. Content Organization
5. Design & Prototype
6. CMS Integration
8. Testing & Finalization
Instead of hiring full-time employees to do the work or instead of doing the work myself, I work with a group of talented freelancers (aka avengers) who takes over each of my stages.
So for example…
1. Setup (me)
2. Discovery (Brandon)
3. Sketch & Wireframe (Brandon)
4. Content Organization (Nneka)
5. Design & Prototype (Brandon)
6. CMS Integration (Jayson)
7. Development (Jaeyson)
8. Testing & Finalization (Tim)
10. Post-Launch (Jayson)
With all of that, I still manage to keep 70% profit on projects like these.
When the project is done, everyone goes about their way.
And when we have a new project, we assemble the avengers… get it?
It’s similar to what general contractors do.